54401 ZIP Code
Wausau, Wisconsin
December 31, 2025
| ZIP Code: | 54401 |
| City/Town: | Wausau |
| County: | Marathon |
| State: | Wisconsin |
| ZIP Type: | Standard |
| Population: | 31,292 |
| Median Household Income: | $64,799 |
| Per Capita Income: | $38,964 |
| Total Housing Units: | 14,129 |
| Median Home Value: | $173,800 |
| Land Area: | 84.2 sq miles
218.0 sq km |
| Water Area: | 2.0 sq miles
5.1 sq km |
| Coordinates: | 44.9668, -89.7094 |
Population Information (54401 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| Total Population: | 31,292 | -- | -- |
| Male: | 15,847 | 50.6% | 49.6% |
| Female: | 15,445 | 49.4% | 50.4% |
| Median Age: | 40.2 yrs | -- | 38.5 yrs |
| Under 5 years: | 1,937 | 6.2% | 5.7% |
| 5 to 9 years: | 2,047 | 6.5% | 6.0% |
| 10 to 14 years: | 1,832 | 5.9% | 6.5% |
| 15 to 19 years: | 2,105 | 6.7% | 6.6% |
| 20 to 24 years: | 1,694 | 5.4% | 6.7% |
| 25 to 34 years: | 3,900 | 12.5% | 13.7% |
| 35 to 44 years: | 4,022 | 12.9% | 12.9% |
| 45 to 54 years: | 3,297 | 10.5% | 12.4% |
| 55 to 59 years: | 1,843 | 5.9% | 6.5% |
| 60 to 64 years: | 2,445 | 7.8% | 6.4% |
| 65 to 74 years: | 3,716 | 11.9% | 9.7% |
| 75 to 84 years: | 1,619 | 5.2% | 4.8% |
| 85 years and over: | 835 | 2.7% | 2.0% |
Housing Information (54401 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| Median home value: | $173,800 | -- | $281,900 |
| Median rooms: | 5.6 | -- | 5.5 |
| Median rent: | $920 / mo. | -- | $1,268 / mo. |
| Total housing units: | 14,129 | -- | -- |
| Occupied housing units: | 13,133 | 93.0% | 38.0% |
| Vacant housing units: | 996 | 7.0% | 4.6% |
| Housing tenure: | -- | -- | -- |
| Owner-occupied: | 8,627 | 65.7% | 64.8% |
| Renter-occupied: | 4,506 | 34.3% | 35.2% |
Educational Attainment (54401 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| Population 25 years and over: | 21,677 | -- | -- |
| Less than 9th grade: | 908 | 4.2% | 4.7% |
| 9th to 12th grade, no diploma: | 1,090 | 5.0% | 6.1% |
| High school graduate: | 6,205 | 28.6% | 26.4% |
| Some college, no degree: | 3,827 | 17.7% | 19.7% |
| Associate degree: | 2,683 | 12.4% | 8.7% |
| Bachelor's degree: | 4,500 | 20.8% | 20.9% |
| Graduate or professional degree: | 2,464 | 11.4% | 13.7% |
| Percent high school graduate or higher: | -- | 90.8% | 89.1% |
| Percent bachelor's degree or higher: | -- | 32.1% | 34.3% |
Income Information (54401 zip code)
| Value | US AvgUS | |
|---|---|---|
| Median household income: | $64,799 / yr. | $75,149 / yr. |
| Mean household income: | $87,123 / yr. | $105,833 / yr. |
| Median family income: | $86,059 / yr. | $92,646 / yr. |
| Per capita income: | $38,964 / yr. | $41,261 / yr. |
Employment (54401 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| In labor force: | 15,724 | -- | 63.5% |
| Employed: | 15,226 | 96.8% | 96.4% |
| Unemployed: | 498 | 3.2% | 5.3% |
| Not in labor force: | 9,351 | -- | -- |
| Class of Worker: | -- | -- | -- |
| Private wage and salary: | 12,853 | 84.4% | 79.7% |
| Government workers: | 1,659 | 10.9% | 14.2% |
| Self-employed: | 708 | 4.6% | 5.9% |
| Unpaid family workers: | 6 | 0.0% | 0.1% |
Race & Ethnicity (54401 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| Race (one race): | -- | -- | -- |
| White: | 25,751 | 82.3% | 61.6% |
| Black or African American: | 164 | 0.5% | 12.4% |
| American Indian/Alaska Native: | 79 | 0.3% | 1.1% |
| Asian: | 3,351 | 10.7% | 6.0% |
| Native Hawaiian/Pacific Islander: | 23 | 0.1% | 0.2% |
| Some other race: | 775 | 2.5% | 8.4% |
| Two or more races: | 1,149 | 3.7% | 10.2% |
| Hispanic or Latino (any race): | 825 | 2.6% | 18.7% |
| Mexican: | 1,401 | 4.5% | 11.2% |
| Puerto Rican: | 893 | 2.9% | 1.8% |
| Cuban: | 50 | 0.2% | 0.7% |
| Other Hispanic or Latino: | 0 | 0.0% | 5.0% |
| Not Hispanic or Latino: | 458 | 1.5% | 81.1% |
Income Distribution (54401 zip code)
| Household Income | Households | Percent% | US AvgUS |
|---|---|---|---|
| Less than $10,000: | 601 | 4.6% | 4.9% |
| $10,000 to $14,999: | 601 | 4.6% | 3.8% |
| $15,000 to $24,999: | 656 | 5.0% | 7.0% |
| $25,000 to $34,999: | 1,252 | 9.5% | 7.4% |
| $35,000 to $49,999: | 1,853 | 14.1% | 10.7% |
| $50,000 to $74,999: | 2,468 | 18.8% | 16.1% |
| $75,000 to $99,999: | 2,089 | 15.9% | 12.8% |
| $100,000 to $149,999: | 2,010 | 15.3% | 17.1% |
| $150,000 to $199,999: | 793 | 6.0% | 8.8% |
| $200,000 or more: | 810 | 6.2% | 11.4% |
Commute to Work (54401 zip code)
| Commute Method | Workers | Percent% | US AvgUS |
|---|---|---|---|
| Drove alone: | 11,555 | 75.9% | 67.8% |
| Carpooled: | 1,445 | 9.5% | 8.7% |
| Public transportation: | 67 | 0.4% | 4.2% |
| Walked: | 175 | 1.1% | 2.5% |
| Other means: | 280 | 1.8% | 0.9% |
| Worked from home: | 1,511 | 9.9% | 13.8% |
| Mean travel time to work: | 15.1 min | -- | 26.7 min |
Industry (54401 zip code)
| Industry Sector | Workers | Percent% | US AvgUS |
|---|---|---|---|
| Agriculture, forestry, fishing, mining: | 126 | 0.8% | 1.6% |
| Construction: | 559 | 3.7% | 6.9% |
| Manufacturing: | 3,237 | 21.3% | 10.0% |
| Wholesale trade: | 532 | 3.5% | 2.4% |
| Retail trade: | 1,956 | 12.8% | 11.0% |
| Transportation, warehousing, utilities: | 653 | 4.3% | 5.8% |
| Information: | 110 | 0.7% | 1.9% |
| Finance, insurance, real estate: | 1,228 | 8.1% | 6.7% |
| Professional, scientific, management: | 980 | 6.4% | 12.1% |
| Education, health care, social services: | 3,789 | 24.9% | 23.3% |
| Arts, entertainment, food services: | 1,229 | 8.1% | 9.0% |
| Other services: | 509 | 3.3% | 4.7% |
| Public administration: | 318 | 2.1% | 4.7% |
Poverty Status (54401 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| Poverty Rate: | -- | 11.1% | 8.8% |
| All people below poverty level: | -- | -- | -- |
| Under 18 years: | -- | -- | 16.3% |
| 18 to 64 years: | -- | -- | 11.0% |
| 65 years and over: | -- | -- | 10.3% |
Health Insurance (54401 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| With health insurance: | 29,274 | 93.6% | 91.3% |
| Private health insurance: | 22,324 | 71.3% | 67.6% |
| Public health coverage: | 11,483 | 36.7% | 35.9% |
| Without health insurance: | 1,842 | 5.9% | 8.7% |
Benefits & Assistance (54401 zip code)
| Households with: | Number# | Percent% | US AvgUS |
|---|---|---|---|
| Earnings: | 9,574 | 72.9% | 77.4% |
| Social Security income: | 4,931 | 37.5% | 31.0% |
| Retirement income: | 3,799 | 28.9% | 21.8% |
| Supplemental Security Income (SSI): | 740 | 5.6% | 4.5% |
| Cash public assistance income: | 163 | 1.2% | 1.8% |
| SNAP (food stamps) benefits: | 1,492 | 11.4% | 11.4% |
Housing Types (54401 zip code)
| Structure Type | Units | Percent% | US AvgUS |
|---|---|---|---|
| 1-unit, detached: | 9,902 | 70.1% | 61.4% |
| 1-unit, attached: | 605 | 4.3% | 6.1% |
| 2 units: | 749 | 5.3% | 3.4% |
| 3 or 4 units: | 229 | 1.6% | 4.3% |
| 5 to 9 units: | 876 | 6.2% | 4.6% |
| 10 to 19 units: | 719 | 5.1% | 4.3% |
| 20 or more units: | 1,004 | 7.1% | 9.9% |
| Mobile home: | 32 | 0.2% | 5.8% |
| Boat, RV, van, etc.: | 13 | 0.1% | 0.1% |
Year Structure Built (54401 zip code)
| Year Built | Units | Percent% | US AvgUS |
|---|---|---|---|
| Built 2020 or later: | 55 | 0.4% | 0.6% |
| Built 2010 to 2019: | 621 | 4.4% | 8.2% |
| Built 2000 to 2009: | 1,269 | 9.0% | 13.5% |
| Built 1990 to 1999: | 1,983 | 14.0% | 13.2% |
| Built 1980 to 1989: | 1,671 | 11.8% | 13.2% |
| Built 1970 to 1979: | 2,253 | 15.9% | 14.6% |
| Built 1960 to 1969: | 1,380 | 9.8% | 10.2% |
| Built 1950 to 1959: | 2,046 | 14.5% | 9.9% |
| Built 1940 to 1949: | 827 | 5.9% | 4.6% |
| Built 1939 or earlier: | 2,024 | 14.3% | 12.0% |
Bedrooms (54401 zip code)
| Number of Bedrooms | Units | Percent% | US AvgUS |
|---|---|---|---|
| No bedroom (studio): | 324 | 2.3% | 2.4% |
| 1 bedroom: | 1,238 | 8.8% | 3.0% |
| 2 bedrooms: | 4,188 | 29.6% | 9.1% |
| 3 bedrooms: | 5,248 | 37.1% | 15.9% |
| 4 bedrooms: | 2,524 | 17.9% | 18.8% |
| 5 or more bedrooms: | 607 | 4.3% | 17.6% |
Heating Fuel (54401 zip code)
| Fuel Type | Units | Percent% | US AvgUS |
|---|---|---|---|
| Utility gas: | 9,034 | 68.8% | 47.1% |
| Bottled, tank, or LP gas: | 509 | 3.9% | 4.9% |
| Electricity: | 2,550 | 19.4% | 40.2% |
| Fuel oil, kerosene, etc.: | 480 | 3.7% | 4.2% |
| Coal or coke: | 13 | 0.1% | 0.1% |
| Wood: | 184 | 1.4% | 1.5% |
| Solar energy: | 24 | 0.2% | 0.1% |
| Other fuel: | 278 | 2.1% | 0.5% |
| No fuel used: | 61 | 0.5% | 0.2% |
Vehicles Available (54401 zip code)
| Vehicles | Households | Percent% | US AvgUS |
|---|---|---|---|
| No vehicle available: | 619 | 4.7% | 8.3% |
| 1 vehicle available: | 4,451 | 33.9% | 32.6% |
| 2 vehicles available: | 5,443 | 41.4% | 37.0% |
| 3 or more vehicles available: | 2,620 | 19.9% | 22.1% |
Home Value Distribution (54401 zip code)
| Value Range | Owner Units | Percent% | US AvgUS |
|---|---|---|---|
| Less than $50,000: | 141 | 1.6% | 5.7% |
| $50,000 to $99,999: | 1,316 | 15.3% | 7.8% |
| $100,000 to $149,999: | 2,044 | 23.7% | 9.2% |
| $150,000 to $199,999: | 1,464 | 17.0% | 10.8% |
| $200,000 to $299,999: | 2,156 | 25.0% | 19.9% |
| $300,000 to $499,999: | 1,030 | 11.9% | 24.1% |
| $500,000 to $999,999: | 446 | 5.2% | 17.0% |
| $1,000,000 or more: | 30 | 0.3% | 5.6% |
Housing Costs (54401 zip code)
| Value | US AvgUS | |
|---|---|---|
| Median owner costs (with mortgage): | $1,323 / mo. | $1,828 / mo. |
| Median owner costs (no mortgage): | $542 / mo. | $584 / mo. |
| Median gross rent: | $920 / mo. | $1,268 / mo. |
| Average household size (owner-occupied): | 2.51 | 2.53 |
| Average household size (renter-occupied): | 2.06 | 2.38 |
Households (54401 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| Total households: | 13,133 | -- | -- |
| Married-couple households: | 6,355 | 48.4% | 47.5% |
| Cohabiting couple households: | 2,180 | 16.6% | 7.0% |
| Male householder, no spouse: | 2,459 | 18.7% | 5.4% |
| Female householder, no spouse: | 3,181 | 24.2% | 12.7% |
| Householder living alone: | 3,481 | 26.5% | 28.6% |
| 65 years and over living alone: | 4,467 | 34.0% | 11.8% |
| Average household size: | 2.36 | -- | 2.53 |
| Average family size: | 2.91 | -- | -- |
Marital Status (54401 zip code)
| Population 15 years and over | Number# | Percent% | US AvgUS |
|---|---|---|---|
| Total: | 13,002 | -- | -- |
| Never married: | 4,495 | 34.6% | 37.0% |
| Now married: | 6,633 | 51.0% | 49.5% |
| Separated: | 397 | 3.1% | 1.5% |
| Widowed: | 1,422 | 10.9% | 2.6% |
| Divorced: | 3,422 | 26.3% | 9.3% |
School Enrollment (54401 zip code)
| Population 3 years and over | Number# | Percent% | US AvgUS |
|---|---|---|---|
| Enrolled in school: | 6,973 | -- | -- |
| Nursery school, preschool: | 552 | 7.9% | 5.8% |
| Kindergarten: | 365 | 5.2% | 5.0% |
| Elementary school (grades 1-8): | 3,256 | 46.7% | 40.5% |
| High school (grades 9-12): | 1,495 | 21.4% | 21.4% |
| College or graduate school: | 1,305 | 18.7% | 27.3% |
Veterans & Disability (54401 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| Civilian population 18 years and over: | 24,112 | -- | -- |
| Veterans: | 1,921 | 8.0% | 6.3% |
| Civilian noninstitutionalized population: | 31,116 | -- | -- |
| With a disability: | 4,330 | 13.9% | 13.4% |
| Under 18 with disability: | 242 | 5.6% | 5.8% |
| 18 to 64 with disability: | 2,050 | 47.3% | 10.4% |
| 65 and over with disability: | 2,038 | 47.1% | 33.4% |
Mobility (Residence 1 Year Ago) (54401 zip code)
| Population 1 year and over | Number# | Percent% | US AvgUS |
|---|---|---|---|
| Same house: | 27,069 | 86.5% | 86.9% |
| Different house: | 3,906 | 12.5% | 13.1% |
| Same county: | 2,087 | 53.4% | 7.0% |
| Different county: | 1,443 | 36.9% | 3.2% |
| Different state: | 363 | 9.3% | 2.5% |
| Abroad: | 376 | 9.6% | 0.4% |
Place of Birth (54401 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| Native born: | 29,074 | 92.9% | 86.2% |
| Foreign born: | 89 | 0.3% | 13.9% |
| Naturalized citizen: | 2,218 | 2492.1% | 52.7% |
| Not a citizen: | 2,218 | 2492.1% | 47.3% |
| Foreign-born by region: | -- | -- | -- |
| Europe: | 2,218 | 2492.1% | 10.5% |
| Asia: | 131 | 147.2% | 31.3% |
| Africa: | 88 | 98.9% | 5.5% |
| Oceania: | 0 | 0.0% | 0.5% |
| Latin America: | 707 | 794.4% | 50.0% |
| Northern America: | 59 | 66.3% | 2.2% |
Language Spoken at Home (54401 zip code)
| Population 5 years and over | Number# | Percent% | US AvgUS |
|---|---|---|---|
| Total: | 29,355 | -- | -- |
| English only: | 25,444 | 86.7% | 78.3% |
| Language other than English: | 3,911 | 13.3% | 21.5% |
| By language: | -- | -- | -- |
| Spanish: | 969 | 3.3% | 13.3% |
| Other Indo-European languages: | 288 | 1.0% | 3.5% |
| Asian/Pacific Island languages: | 2,621 | 8.9% | 3.5% |
| Other languages: | 33 | 0.1% | 1.0% |
Computers & Internet (54401 zip code)
| Households | Percent% | US AvgUS | |
|---|---|---|---|
| Households with a computer: | 13,133 | 100.0% | 93.1% |
| Households with broadband internet: | 12,403 | 94.4% | 89.4% |
Wausau, WI54401