54494 ZIP Code
Wisconsin Rapids, Wisconsin
December 31, 2025
| ZIP Code: | 54494 |
| City/Town: | Wisconsin Rapids |
| County: | Wood |
| State: | Wisconsin |
| ZIP Type: | Standard |
| Population: | 27,267 |
| Median Household Income: | $66,941 |
| Per Capita Income: | $42,512 |
| Total Housing Units: | 12,960 |
| Median Home Value: | $162,900 |
| Land Area: | 125.3 sq miles
324.5 sq km |
| Water Area: | 3.9 sq miles
10.2 sq km |
| Coordinates: | 44.3408, -89.7350 |
Population Information (54494 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| Total Population: | 27,267 | -- | -- |
| Male: | 13,638 | 50.0% | 49.6% |
| Female: | 13,629 | 50.0% | 50.4% |
| Median Age: | 45.6 yrs | -- | 38.5 yrs |
| Under 5 years: | 1,513 | 5.5% | 5.7% |
| 5 to 9 years: | 1,467 | 5.4% | 6.0% |
| 10 to 14 years: | 1,828 | 6.7% | 6.5% |
| 15 to 19 years: | 1,439 | 5.3% | 6.6% |
| 20 to 24 years: | 1,247 | 4.6% | 6.7% |
| 25 to 34 years: | 2,930 | 10.7% | 13.7% |
| 35 to 44 years: | 3,043 | 11.2% | 12.9% |
| 45 to 54 years: | 3,258 | 11.9% | 12.4% |
| 55 to 59 years: | 2,378 | 8.7% | 6.5% |
| 60 to 64 years: | 2,083 | 7.6% | 6.4% |
| 65 to 74 years: | 3,320 | 12.2% | 9.7% |
| 75 to 84 years: | 1,625 | 6.0% | 4.8% |
| 85 years and over: | 1,136 | 4.2% | 2.0% |
Housing Information (54494 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| Median home value: | $162,900 | -- | $281,900 |
| Median rooms: | 5.9 | -- | 5.5 |
| Median rent: | $932 / mo. | -- | $1,268 / mo. |
| Total housing units: | 12,960 | -- | -- |
| Occupied housing units: | 11,730 | 90.5% | 38.0% |
| Vacant housing units: | 1,230 | 9.5% | 4.6% |
| Housing tenure: | -- | -- | -- |
| Owner-occupied: | 8,954 | 76.3% | 64.8% |
| Renter-occupied: | 2,776 | 23.7% | 35.2% |
Educational Attainment (54494 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| Population 25 years and over: | 19,773 | -- | -- |
| Less than 9th grade: | 368 | 1.9% | 4.7% |
| 9th to 12th grade, no diploma: | 725 | 3.7% | 6.1% |
| High school graduate: | 7,329 | 37.1% | 26.4% |
| Some college, no degree: | 3,655 | 18.5% | 19.7% |
| Associate degree: | 3,240 | 16.4% | 8.7% |
| Bachelor's degree: | 3,033 | 15.3% | 20.9% |
| Graduate or professional degree: | 1,423 | 7.2% | 13.7% |
| Percent high school graduate or higher: | -- | 94.5% | 89.1% |
| Percent bachelor's degree or higher: | -- | 22.5% | 34.3% |
Income Information (54494 zip code)
| Value | US AvgUS | |
|---|---|---|
| Median household income: | $66,941 / yr. | $75,149 / yr. |
| Mean household income: | $89,813 / yr. | $105,833 / yr. |
| Median family income: | $83,488 / yr. | $92,646 / yr. |
| Per capita income: | $42,512 / yr. | $41,261 / yr. |
Employment (54494 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| In labor force: | 13,868 | -- | 63.5% |
| Employed: | 13,280 | 95.8% | 96.4% |
| Unemployed: | 588 | 4.2% | 5.3% |
| Not in labor force: | 8,242 | -- | -- |
| Class of Worker: | -- | -- | -- |
| Private wage and salary: | 11,043 | 83.2% | 79.7% |
| Government workers: | 1,436 | 10.8% | 14.2% |
| Self-employed: | 732 | 5.5% | 5.9% |
| Unpaid family workers: | 69 | 0.5% | 0.1% |
Race & Ethnicity (54494 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| Race (one race): | -- | -- | -- |
| White: | 25,481 | 93.4% | 61.6% |
| Black or African American: | 108 | 0.4% | 12.4% |
| American Indian/Alaska Native: | 59 | 0.2% | 1.1% |
| Asian: | 520 | 1.9% | 6.0% |
| Native Hawaiian/Pacific Islander: | 4 | 0.0% | 0.2% |
| Some other race: | 75 | 0.3% | 8.4% |
| Two or more races: | 1,020 | 3.7% | 10.2% |
| Hispanic or Latino (any race): | 593 | 2.2% | 18.7% |
| Mexican: | 876 | 3.2% | 11.2% |
| Puerto Rican: | 860 | 3.2% | 1.8% |
| Cuban: | 10 | 0.0% | 0.7% |
| Other Hispanic or Latino: | 0 | 0.0% | 5.0% |
| Not Hispanic or Latino: | 6 | 0.0% | 81.1% |
Income Distribution (54494 zip code)
| Household Income | Households | Percent% | US AvgUS |
|---|---|---|---|
| Less than $10,000: | 325 | 2.8% | 4.9% |
| $10,000 to $14,999: | 156 | 1.3% | 3.8% |
| $15,000 to $24,999: | 814 | 6.9% | 7.0% |
| $25,000 to $34,999: | 1,080 | 9.2% | 7.4% |
| $35,000 to $49,999: | 1,741 | 14.8% | 10.7% |
| $50,000 to $74,999: | 2,604 | 22.2% | 16.1% |
| $75,000 to $99,999: | 1,693 | 14.4% | 12.8% |
| $100,000 to $149,999: | 1,806 | 15.4% | 17.1% |
| $150,000 to $199,999: | 768 | 6.5% | 8.8% |
| $200,000 or more: | 743 | 6.3% | 11.4% |
Commute to Work (54494 zip code)
| Commute Method | Workers | Percent% | US AvgUS |
|---|---|---|---|
| Drove alone: | 10,779 | 81.2% | 67.8% |
| Carpooled: | 803 | 6.0% | 8.7% |
| Public transportation: | 38 | 0.3% | 4.2% |
| Walked: | 57 | 0.4% | 2.5% |
| Other means: | 147 | 1.1% | 0.9% |
| Worked from home: | 1,092 | 8.2% | 13.8% |
| Mean travel time to work: | 23.6 min | -- | 26.7 min |
Industry (54494 zip code)
| Industry Sector | Workers | Percent% | US AvgUS |
|---|---|---|---|
| Agriculture, forestry, fishing, mining: | 182 | 1.4% | 1.6% |
| Construction: | 1,114 | 8.4% | 6.9% |
| Manufacturing: | 2,343 | 17.6% | 10.0% |
| Wholesale trade: | 340 | 2.6% | 2.4% |
| Retail trade: | 1,357 | 10.2% | 11.0% |
| Transportation, warehousing, utilities: | 569 | 4.3% | 5.8% |
| Information: | 384 | 2.9% | 1.9% |
| Finance, insurance, real estate: | 1,000 | 7.5% | 6.7% |
| Professional, scientific, management: | 875 | 6.6% | 12.1% |
| Education, health care, social services: | 3,214 | 24.2% | 23.3% |
| Arts, entertainment, food services: | 773 | 5.8% | 9.0% |
| Other services: | 708 | 5.3% | 4.7% |
| Public administration: | 421 | 3.2% | 4.7% |
Poverty Status (54494 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| Poverty Rate: | -- | 7.2% | 8.8% |
| All people below poverty level: | -- | -- | -- |
| Under 18 years: | -- | -- | 16.3% |
| 18 to 64 years: | -- | -- | 11.0% |
| 65 years and over: | -- | -- | 10.3% |
Health Insurance (54494 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| With health insurance: | 25,995 | 95.3% | 91.3% |
| Private health insurance: | 20,014 | 73.4% | 67.6% |
| Public health coverage: | 11,243 | 41.2% | 35.9% |
| Without health insurance: | 1,008 | 3.7% | 8.7% |
Benefits & Assistance (54494 zip code)
| Households with: | Number# | Percent% | US AvgUS |
|---|---|---|---|
| Earnings: | 8,256 | 70.4% | 77.4% |
| Social Security income: | 4,678 | 39.9% | 31.0% |
| Retirement income: | 4,084 | 34.8% | 21.8% |
| Supplemental Security Income (SSI): | 475 | 4.0% | 4.5% |
| Cash public assistance income: | 477 | 4.1% | 1.8% |
| SNAP (food stamps) benefits: | 1,222 | 10.4% | 11.4% |
Housing Types (54494 zip code)
| Structure Type | Units | Percent% | US AvgUS |
|---|---|---|---|
| 1-unit, detached: | 10,367 | 80.0% | 61.4% |
| 1-unit, attached: | 386 | 3.0% | 6.1% |
| 2 units: | 398 | 3.1% | 3.4% |
| 3 or 4 units: | 50 | 0.4% | 4.3% |
| 5 to 9 units: | 274 | 2.1% | 4.6% |
| 10 to 19 units: | 393 | 3.0% | 4.3% |
| 20 or more units: | 590 | 4.6% | 9.9% |
| Mobile home: | 502 | 3.9% | 5.8% |
| Boat, RV, van, etc.: | 0 | 0.0% | 0.1% |
Year Structure Built (54494 zip code)
| Year Built | Units | Percent% | US AvgUS |
|---|---|---|---|
| Built 2020 or later: | 47 | 0.4% | 0.6% |
| Built 2010 to 2019: | 641 | 4.9% | 8.2% |
| Built 2000 to 2009: | 1,500 | 11.6% | 13.5% |
| Built 1990 to 1999: | 1,897 | 14.6% | 13.2% |
| Built 1980 to 1989: | 1,165 | 9.0% | 13.2% |
| Built 1970 to 1979: | 2,528 | 19.5% | 14.6% |
| Built 1960 to 1969: | 1,331 | 10.3% | 10.2% |
| Built 1950 to 1959: | 1,626 | 12.5% | 9.9% |
| Built 1940 to 1949: | 927 | 7.2% | 4.6% |
| Built 1939 or earlier: | 1,298 | 10.0% | 12.0% |
Bedrooms (54494 zip code)
| Number of Bedrooms | Units | Percent% | US AvgUS |
|---|---|---|---|
| No bedroom (studio): | 303 | 2.3% | 2.4% |
| 1 bedroom: | 713 | 5.5% | 3.0% |
| 2 bedrooms: | 3,382 | 26.1% | 9.1% |
| 3 bedrooms: | 5,739 | 44.3% | 15.9% |
| 4 bedrooms: | 2,335 | 18.0% | 18.8% |
| 5 or more bedrooms: | 488 | 3.8% | 17.6% |
Heating Fuel (54494 zip code)
| Fuel Type | Units | Percent% | US AvgUS |
|---|---|---|---|
| Utility gas: | 8,724 | 74.4% | 47.1% |
| Bottled, tank, or LP gas: | 1,302 | 11.1% | 4.9% |
| Electricity: | 924 | 7.9% | 40.2% |
| Fuel oil, kerosene, etc.: | 324 | 2.8% | 4.2% |
| Coal or coke: | 0 | 0.0% | 0.1% |
| Wood: | 332 | 2.8% | 1.5% |
| Solar energy: | 18 | 0.2% | 0.1% |
| Other fuel: | 56 | 0.5% | 0.5% |
| No fuel used: | 50 | 0.4% | 0.2% |
Vehicles Available (54494 zip code)
| Vehicles | Households | Percent% | US AvgUS |
|---|---|---|---|
| No vehicle available: | 503 | 4.3% | 8.3% |
| 1 vehicle available: | 3,393 | 28.9% | 32.6% |
| 2 vehicles available: | 4,992 | 42.6% | 37.0% |
| 3 or more vehicles available: | 2,842 | 24.2% | 22.1% |
Home Value Distribution (54494 zip code)
| Value Range | Owner Units | Percent% | US AvgUS |
|---|---|---|---|
| Less than $50,000: | 437 | 4.9% | 5.7% |
| $50,000 to $99,999: | 1,527 | 17.1% | 7.8% |
| $100,000 to $149,999: | 2,030 | 22.7% | 9.2% |
| $150,000 to $199,999: | 1,780 | 19.9% | 10.8% |
| $200,000 to $299,999: | 2,117 | 23.6% | 19.9% |
| $300,000 to $499,999: | 918 | 10.3% | 24.1% |
| $500,000 to $999,999: | 135 | 1.5% | 17.0% |
| $1,000,000 or more: | 10 | 0.1% | 5.6% |
Housing Costs (54494 zip code)
| Value | US AvgUS | |
|---|---|---|
| Median owner costs (with mortgage): | $1,217 / mo. | $1,828 / mo. |
| Median owner costs (no mortgage): | $480 / mo. | $584 / mo. |
| Median gross rent: | $932 / mo. | $1,268 / mo. |
| Average household size (owner-occupied): | 2.35 | 2.53 |
| Average household size (renter-occupied): | 2.07 | 2.38 |
Households (54494 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| Total households: | 11,730 | -- | -- |
| Married-couple households: | 5,763 | 49.1% | 47.5% |
| Cohabiting couple households: | 1,778 | 15.2% | 7.0% |
| Male householder, no spouse: | 1,895 | 16.2% | 5.4% |
| Female householder, no spouse: | 3,115 | 26.6% | 12.7% |
| Householder living alone: | 2,712 | 23.1% | 28.6% |
| 65 years and over living alone: | 4,423 | 37.7% | 11.8% |
| Average household size: | 2.28 | -- | 2.53 |
| Average family size: | 2.82 | -- | -- |
Marital Status (54494 zip code)
| Population 15 years and over | Number# | Percent% | US AvgUS |
|---|---|---|---|
| Total: | 11,170 | -- | -- |
| Never married: | 3,280 | 29.4% | 37.0% |
| Now married: | 6,185 | 55.4% | 49.5% |
| Separated: | 344 | 3.1% | 1.5% |
| Widowed: | 1,336 | 12.0% | 2.6% |
| Divorced: | 2,652 | 23.7% | 9.3% |
School Enrollment (54494 zip code)
| Population 3 years and over | Number# | Percent% | US AvgUS |
|---|---|---|---|
| Enrolled in school: | 5,258 | -- | -- |
| Nursery school, preschool: | 511 | 9.7% | 5.8% |
| Kindergarten: | 292 | 5.6% | 5.0% |
| Elementary school (grades 1-8): | 2,424 | 46.1% | 40.5% |
| High school (grades 9-12): | 1,362 | 25.9% | 21.4% |
| College or graduate school: | 669 | 12.7% | 27.3% |
Veterans & Disability (54494 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| Civilian population 18 years and over: | 21,569 | -- | -- |
| Veterans: | 2,353 | 10.9% | 6.3% |
| Civilian noninstitutionalized population: | 27,003 | -- | -- |
| With a disability: | 3,884 | 14.4% | 13.4% |
| Under 18 with disability: | 258 | 6.6% | 5.8% |
| 18 to 64 with disability: | 1,587 | 40.9% | 10.4% |
| 65 and over with disability: | 2,039 | 52.5% | 33.4% |
Mobility (Residence 1 Year Ago) (54494 zip code)
| Population 1 year and over | Number# | Percent% | US AvgUS |
|---|---|---|---|
| Same house: | 23,510 | 86.2% | 86.9% |
| Different house: | 3,496 | 12.8% | 13.1% |
| Same county: | 2,179 | 62.3% | 7.0% |
| Different county: | 1,299 | 37.2% | 3.2% |
| Different state: | 247 | 7.1% | 2.5% |
| Abroad: | 18 | 0.5% | 0.4% |
Place of Birth (54494 zip code)
| Number# | Percent% | US AvgUS | |
|---|---|---|---|
| Native born: | 26,896 | 98.6% | 86.2% |
| Foreign born: | 131 | 0.5% | 13.9% |
| Naturalized citizen: | 371 | 283.2% | 52.7% |
| Not a citizen: | 371 | 283.2% | 47.3% |
| Foreign-born by region: | -- | -- | -- |
| Europe: | 371 | 283.2% | 10.5% |
| Asia: | 87 | 66.4% | 31.3% |
| Africa: | 23 | 17.6% | 5.5% |
| Oceania: | 0 | 0.0% | 0.5% |
| Latin America: | 0 | 0.0% | 50.0% |
| Northern America: | 5 | 3.8% | 2.2% |
Language Spoken at Home (54494 zip code)
| Population 5 years and over | Number# | Percent% | US AvgUS |
|---|---|---|---|
| Total: | 25,754 | -- | -- |
| English only: | 24,921 | 96.8% | 78.3% |
| Language other than English: | 833 | 3.2% | 21.5% |
| By language: | -- | -- | -- |
| Spanish: | 161 | 0.6% | 13.3% |
| Other Indo-European languages: | 165 | 0.6% | 3.5% |
| Asian/Pacific Island languages: | 485 | 1.9% | 3.5% |
| Other languages: | 22 | 0.1% | 1.0% |
Computers & Internet (54494 zip code)
| Households | Percent% | US AvgUS | |
|---|---|---|---|
| Households with a computer: | 11,730 | 100.0% | 93.1% |
| Households with broadband internet: | 10,643 | 90.7% | 89.4% |
Wisconsin Rapids, WI54494